A method of research, whereby a trained interviewer meets with consumers individually and asks a series of questions designed to detect attitudes and thoughts that might be missed when using other methods.
Since 1973, I have survived three economic declines (recessions). During that same twenty-seven year period, I watched numerous peers, businesses and salespeople fail, give-up, or struggle through ... [ more... ]
Every great speaker was once a neophyte. Nido Qubein got off the boat without a word of English. Bill Gove hustled product for 3M corporation. Rosita Perez was a social worker. How did they, and hu... [ more... ]
Almost all people in sales consider themselves experts in the face-to-face art of selling. There are hundreds of techniques used to close prospects. Methodologies abound on how to prospect and sell... [ more... ]