Direct house

Definition:

An advertising specialties company that manufactures and then sells its goods directly with its own sales force, rather than through retailers.

Related terms:

Ear (-Space) of a Newspaper

Useful articles:

»	How To Out Advertise Your Competitors On A Shoestring Budget
»	Seven Direct Mail Ideas
»	Managing Manager Performance
»	Non-Business Strategies For Business Success

Adjusted Cost

Computes the average cost base (or cost per share) for a series of stock or mutual fund purchases.

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Term: Advertising -> Direct house