Direct marketing

Definition:

Sales made directly to the customer, rather than through intermediaries or intervening channels: includes direct mail, direct advertising, telemarketing, and so forth.

Related terms:

Earnings retention

Useful articles:

»	15 Key Questions About Writing Your Own Tips Booklet
»	Ingredients of Positive Sales Presentations
»	How to Outsell a Competitor Who Slashes Their Price to Win
»	Qualifying Buying Power

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Featured Articles:

Marketing

Curing Disorganization

I haven't observed too many disorganized salespeople. Disorganized salespeople usually don't last long. So even if you aren't a person who is normally highly organized, if you are successful in sal... [ more... ]

Marketing

Pricing

Setting the correct pricing strategy for your products and services is a great challenge. Pricing has tremendous impact on your profits, because pricing not only determines the quantity sold, but a... [ more... ]

Customer Servces

Customers Are So Demanding!

You’ve heard that before around the office. Chances are you’ve said that yourself. If you haven’t said it, you’ve definitely thought it. And you are right. Customers are... [ more... ]