Direct marketing

Definition:

Sales made directly to the customer, rather than through intermediaries or intervening channels: includes direct mail, direct advertising, telemarketing, and so forth.

Related terms:

Earnings retention

Useful articles:

»	15 Key Questions About Writing Your Own Tips Booklet
»	Ingredients of Positive Sales Presentations
»	How to Outsell a Competitor Who Slashes Their Price to Win
»	Qualifying Buying Power

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Featured Articles:

Marketing

The Cost/ Price/ Value Issue

If I were to ask a room full of 1000 salespeople (I have done it) what is the number one thing consumers want today, what do you think their answer would be? You guessed it – Lower Price... [ more... ]

Business & Financial

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If your... [ more... ]

Negotiation

The Five "Musts" of Intentional Listening

According to Webster, "to intend" means to stretch out for, to aim at. An intent is a purpose, object or aim.

"Communicate" means to exchange information, ide... [ more... ]

Term: Advertising -> Direct marketing