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Term: Advertising -> Direct marketing
Term:

Direct marketing

Definition:

Sales made directly to the customer, rather than through intermediaries or intervening channels: includes direct mail, direct advertising, telemarketing, and so forth.

Related terms:

Joint costs

Earnings retention

Useful articles:
»15 Key Questions About Writing Your Own Tips Booklet
»Ingredients of Positive Sales Presentations
»How to Outsell a Competitor Who Slashes Their Price to Win
»Qualifying Buying Power


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