Disintermediation

Definition:

Disintermediation refers to the potential for members of traditional value chains (distribution channels) to become obsolete as the producer markets more directly with its consumers using the web. This occurs with legacy businesses. While channels (using the web) are presumed to become shorter, in reality, the channels actually include different types of intermediaries (infomediaries) such as meta-markets (also referred to as industry portals) that help gather many industry players and consumers into a marketspace.

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