Disintermediation refers to the potential for members of traditional value chains (distribution channels) to become obsolete as the producer markets more directly with its consumers using the web. This occurs with legacy businesses. While channels (using the web) are presumed to become shorter, in reality, the channels actually include different types of intermediaries (infomediaries) such as meta-markets (also referred to as industry portals) that help gather many industry players and consumers into a marketspace.
OK, let's heat up the cold-calling debate. Is everyone a salesman? Yes! Do most people have to make cold calls at some point? Yes! Do most people hate to make cold calls? Yes! So, you have two choi... [ more... ]
When was the last time you purchased anything and money was no object? Why are we surprised or get defensive when customers ask for a lower price? Is the price of your product worth the quality and... [ more... ]
Everyone has something they want the world to know about and a tips booklet is a great way to do that. More than 500,000 copies in three languages of a tips booklet called '110 Ideas for Organizing... [ more... ]