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Term: Advertising -> Dithering
Term:

Dithering

Definition:

A technique for altering the values of adjacent dots or pixels to create the effect of intermediate values. In printing color images or displaying color on a computer screen, dithering refers to the technique of making different colors of adjacent dots or pixels to give the illusion of a third color; for example, a printed field of alternating cyan and yellow dots appears to be green. Dithering can give the effect of shades of gray on a black-and-white display or the effect of more colors on a color display.

Related terms:

Controlled (qualified) circulation

LIFO Liquidation

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