Dummy Magazine

Definition:

An imitation of a magazine

(1) placed in a sample of homes to test the readership of advertisements and related factors;

(2) used to sell advertising space to potential advertisers and their agencies.

Related terms:

Organization for Economic Cooperation and Development

Pooling-Of-Interests

Useful articles:

»	Persuasive Selling - Overcoming Barriers
»	Kinder Bosses
»	Not All Borrowers Ready for Prime Time
»	Insurance for Ailing Teams!

Balance Sheet

This calculator is designed as a quick ready reckoner for Balance Sheet calculations

Car depreciation

This calculator estimates what the car you are buying will be worth at some future point

Car Cost Compare

Consider all of the expenses by buying a car that will be generated by their purchase

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Career

Core Values Yield Consummate Performance

Every great speaker was once a neophyte. Nido Qubein got off the boat without a word of English. Bill Gove hustled product for 3M corporation. Rosita Perez was a social worker. How did they, and hu... [ more... ]

Time Management

Some business housekeeping projects to fill the holiday lull

Is it just me or did the holidays just sneak up on us? Thankfully, for many businesses the pace slows down a little as our personal lives speed up. Here are some ways to take advantage of a little ... [ more... ]

Customer Servces

Customers Are So Demanding!

You’ve heard that before around the office. Chances are you’ve said that yourself. If you haven’t said it, you’ve definitely thought it. And you are right. Customers are... [ more... ]

Term: Advertising -> Dummy Magazine