Dummy Magazine

Definition:

An imitation of a magazine

(1) placed in a sample of homes to test the readership of advertisements and related factors;

(2) used to sell advertising space to potential advertisers and their agencies.

Related terms:

Organization for Economic Cooperation and Development

Pooling-Of-Interests

Useful articles:

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Balance Sheet

This calculator is designed as a quick ready reckoner for Balance Sheet calculations

Car depreciation

This calculator estimates what the car you are buying will be worth at some future point

Car Cost Compare

Consider all of the expenses by buying a car that will be generated by their purchase

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Featured Articles:

Negotiation

Basic Principles Make You a Smarter Negotiator

The way that you conduct yourself in a negotiation can dramatically the outcome. I've been teaching negotiating to business leaders throughout North America since 1982 and I've distilled this down ... [ more... ]

Marketing

Creating a BIG image with a SMALL business

In this age of mega-corporations, many shoppers feel bigger is better. Looking BIG is easy on the Internet. And it doesn't cost you much more than looking small.

When Walmart wants to ... [ more... ]

Career

Everyone a Business - Is Becoming a "Free Agent" for You?

Most of us have thought about it at one time or another. We have dreamed of taking control of our careers and heading out on our own. Occasionally it’s because we don’t like our compa... [ more... ]

Term: Advertising -> Dummy Magazine