The set of choices that are salient or kept in mind for purchase. For example, from the multitude of laundry detergents available in the grocery store, the evoked set is the two or three brands the buyer may remember and actually be considering for purchase.
Recently, I sat down to play a Chutes-and-Ladders-type game with my 7 year old daughter. It was a lot of fun to see her little mind at work, but she had one annoying peculiarity: she was continuall... [ more... ]
Undeniable fact: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your small business marketing program should be developing and u... [ more... ]
Do you wonder what it takes to develop your own book, manual, special report, course, audio or video program and earn over $50,000 in less than 6-months?