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Term: Advertising -> Execution
Term:

Execution

Definition:

The way in which an advertisement or commercial communicates the advertising message. Execution styles include emotional and fear appeals.

Related terms:

Imprest System

Make-good

Useful articles:
»How To Work With Difficult People
»Looking for the Magic Pill
»Writing Advertising Copy That Works
»Is Telemarketing Feasible for My Business?


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