The pattern of a reader's eye movements as he or she views an ad, brochure or publication layout. Eye-tracking studies help design professionals create layouts that effectively convey information in the desired sequence by ensuring that elements are presented in the order in which they will most likely be viewed by the reader.
"Why would you ever want to buy anything at full price?" That was a quote from a recent news article in my local paper. She went on to say, "If you see something you like, you just w... [ more... ]
I was beside myself and anxious beyond reason that Saturday morning years ago. Queasy stomach, lightheaded, people passing in a blur, talking. I nodded absently, hearing nothing. more... ]
Your ability to plan, set goals, and create action plans to accomplish your goals is the mark of someone who is truly successful. This skill to set goals is a life-long endeavor. It is a habit that... [ more... ]