Family brand

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you ofte... [ more... ]

Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use the cover letter to acknowledge the request, give a few bullets of feature/benefit copy ... [ more... ]

One of the weakest areas of poor salespeople is the ability to communicate on paper – whether it is a letter accompanying a proposal, a follow-up letter after a sales visit, or a letter or mem... [ more... ]