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Term: Advertising -> Filtering
Term:

Filtering

Definition:

Filtering is the immediate analysis by a program of a user Web page request in order to determine which ad or ads to return in the requested page. A Web page request can tell a Web site or its ad server whether it fits a certain characteristic such as coming from a particular company's address or that the user is using a particular level of browser. The Web ad server can respond accordingly.

Related terms:

Drawings

Income accounts

Useful articles:
»Myths & Facts
»Seven Direct Mail Ideas
»Management and Leadership: Partners in Success
»How To Out Advertise Your Competitors On A Shoestring Budget


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