Filtering is the immediate analysis by a program of a user Web page request in order to determine which ad or ads to return in the requested page. A Web page request can tell a Web site or its ad server whether it fits a certain characteristic such as coming from a particular company's address or that the user is using a particular level of browser. The Web ad server can respond accordingly.
In 1986 Jan Carlzon, the former president of Scandinavian Airlines, wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
The Internet has become a global bazaar with everyone hawking their wares. Freebies are shrinking as we discover more ways to part with our dollars. As author of the 2003 guidebook, Long Island Ali... [ more... ]
One of the cardinal rules of Power Negotiating is that you should ask the other side for more than you expect to get. Henry Kissinger went so far as to say, "Effectiveness at the conference ta... [ more... ]