Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Focus Group Interview

Term: Advertising -> Focus group interview
Term:

Focus group interview

Definition:

A research method that brings together a small group of consumers to discuss the product or advertising, under the guidance of a trained interviewer.

Related terms:

Rating

Indenture

Useful articles:
»Selling Through Channels
»What to Do When People Want Everything for Free
»10 Reasons why companies should start doing business online
»What Every Business Leader Should Know About Knowledge Management 


Car depreciation
Raising a Child
Retirement


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Time Management
This article provides suggestions for organizing the items in your life, which in turn will make time seem to slow down.

When you don't feel in control of your time, everything in your... [ more... ]

E-commerce
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interes... [ more... ]
Customer Servces
Room at the Inn, Yes – At the Restaurant, No

Whenever business takes us to Baltimore, we book a room at our favorite five-star hotel. The extra large soaking tub, the view of the ... [ more... ]

  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com