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Term: Advertising -> Funnel design or funnel sequencing
Term:

Funnel design or funnel sequencing

Definition:

The design of questionnaires in a manner that narrows questions/topics down from the general and unaided to more detailed specific or aided areas of investigation. Considered to be one aspect of quality questionnaire design.

Related terms:

Reliable (reliability)

Engagement letter

Useful articles:
»Show Customers and Employees You Care
»How to get more information from website visitors
»Working With A Creative Marketing Firm
»Selling to the Four Temperament Styles


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