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Term: Advertising -> Gross audience
Term:

Gross audience

Definition:

The audiences of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience.

Related terms:

Qualified opinion

Matte shot

Useful articles:
»Add Fun to Your Presentations With Audience Activities
»Never Ask for a Yes or a No
»Attracting Your Ideal Client
»Office Rage!!


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