Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Guardbook

Term: Advertising -> Guardbook
Term:

Guardbook

Definition:

Large book containing a specimen of every advertisement produced for a certain advertiser.

Related terms:

Volume Discount

Qualitative research

Useful articles:
»5 Marketing Tips For The Holidays
»Reactivating Past Clients
»Small Business ‘No’ How – Don’t Give Away the Farm
»11 Essential Tips for the Business Traveler


Student Loan
Holiday spending
Car payments


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Marketing
Traditional sales training, for many years, stressed the importance of pre-call planning. Its focus was on planning the message (features and benefits) you planned to deliver during your presentati... [ more... ]
Customer Servces
My parents and I do not always agree. Although we have bridged many of our differences because of a natural maturation process, we still have different values; standards and certainly different eve... [ more... ]
Business & Financial
Not every would-be homebuyer has good credit. But many of them still get a mortgage loan; they just pay more for it. Unfortunately, the growth in lending to credit-impaired (sub-prime) borrowers ha... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com