Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Holding Power

Term: Advertising -> Holding power
Term:

Holding power

Definition:

The ability to keep an audience throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.

Related terms:

Banner

Debit memo

Useful articles:
»Want to Be More Influential? Learn From Super Salespeople
»10 Reasons why companies should start doing business online
»Clothes in Your Closet Make Your Career
»Planning Your Website Strategy


Salary
Lease
Tax Calculator


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Career
It looks so easy.

The introducer makes her sound competent without sounding like she walks on water.  Then she confidently walks up to the platform, takes the microphone in hand, pau... [ more... ]

Motivation
Like it or not, most people consider me a motivational speaker. That has an upside and a downside! Some people really appreciate motivational speakers while others think they are all fluff and no m... [ more... ]
Advertising
Debra Phillips, a columnist for Entrepreneur Magazine, receives so many phone pitches about entrepreneurs it's hard to get her to sit up and pay attention.  Recently in her column she named a ... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com