Image advertising

Definition:

Advertising designed to make its recipients feel more agreeable toward the advertiser by portraying it in a favorable light.

Related terms:

Management Control System

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Featured Articles:

Time Management

Taking Responsibility for Your Environment

Many people blame others for their feelings of time pressure and anxiousness. This article explains that most of the time, we create the situations we are in. It gives advice for conditioning your ... [ more... ]

Marketing

The Do's and Don'ts of Entertaining Clients Over Meals

Business meals, whether breakfast, lunch or dinner, are essentially business meetings. The added element of entertaining your client over food means that you not only have to be knowledgeable about... [ more... ]

Management

Kinder Bosses

Many Boomer bosses are afraid of Generation X’s aggressiveness and unfortunately, this fear keeps them small and putting out fires rather than training and mobilizing a work force. Tod... [ more... ]

Term: Advertising -> Image advertising