Integrated Marketing Communications

Definition:

Where all aspects of a company's promotional efforts work together with a unified purpose to deliver a consistent and positive message; recognizes that all contact points with customers and prospects are important, from the truck making a delivery to the CEO in the news.

Related terms:

Current Assets

Useful articles:

»	Ten Ways to Make Your Presentation Irresistible
»	Integrity at Any Cost
»	Creating a BIG image with a SMALL business
»	The Importance of a Good Web Page Title

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