Inter-Media Comparisons

Definition:

A weighing-up of the relative effectiveness of different media groups, i.e. magazines vs cinema.

Related terms:

Proposal

Pro-forma accounts (pro-forma financial statements)

Useful articles:

»	What Is the Real Future of Email?
»	Advertising Costs Getting Too High?
»	Controlling Your Advertising Costs
»	Listening: Your Best Sales Tool

Car Cost Compare

Consider all of the expenses by buying a car that will be generated by their purchase

Car payments

This calculator estimates your monthly payments on an auto loan

Amortization

Calculate monthly mortgage payments quickly and easily. Displays an Amortization Table.

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Term: Advertising -> Inter-Media Comparisons