Intercept interview

Definition:

An intercept interview involves approaching customers while they are otherwise occupied, asking screening questions and including qualified respondents in an interview. The most common forms of intercept interview are the mall intercept (conducted on the floor of a mall) and the store intercept (conducted while the respondent is shopping in a retail store). Store intercepts are further segmented into entry interviews, conducted as the respondent enters a retail space, and exit interviews, conducted as the respondent leaves a retail space.

Related terms:

Hard costs

Useful articles:

»	Body Language Speaks Louder Than Words
»	The Best Time to Ask for Referrals
»	Diffusing Price Objections
»	Call-Backs

Group Work

This calculator will tell you how long it would take two people to complete the task

Phone Bill

This calculator is designed to help you estimate the total phone charge at any time

Car Cost Compare

Consider all of the expenses by buying a car that will be generated by their purchase

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Business & Financial

Lessons Learned After Five Years in Business

My Internet business is turning five!

This is a significant anniversary for me. Statistics tell us that many small businesses go under within the first five years.

... [ more... ]

Career

Loving the Job You’re In

In the days of corporate downsizing, a poor economy and relatively high unemployment, many people with jobs may not be inclined to complain about them. Often your job related complaint will be met ... [ more... ]

Internet

Developing Your Business Plan

Developing a strategic business plan is an essential part of your success. Not only will it assist you in visualizing your business strategy, but it will also give you an organized approach to achi... [ more... ]