Intercept interview

Definition:

An intercept interview involves approaching customers while they are otherwise occupied, asking screening questions and including qualified respondents in an interview. The most common forms of intercept interview are the mall intercept (conducted on the floor of a mall) and the store intercept (conducted while the respondent is shopping in a retail store). Store intercepts are further segmented into entry interviews, conducted as the respondent enters a retail space, and exit interviews, conducted as the respondent leaves a retail space.

Related terms:

Hard costs

Useful articles:

»	Body Language Speaks Louder Than Words
»	The Best Time to Ask for Referrals
»	Diffusing Price Objections
»	Call-Backs

Group Work

This calculator will tell you how long it would take two people to complete the task

Phone Bill

This calculator is designed to help you estimate the total phone charge at any time

Car Cost Compare

Consider all of the expenses by buying a car that will be generated by their purchase

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Management

How Technology May Get In Your Way

We sit in the audience and watch spectacular audio/video presentations with PowerPoint, Director, and banks of coordinated slide carousels, and we think, "Wow, if only I could do that!"&n... [ more... ]

Management

Need For Feedback

As a busy professional constantly balancing schedules, deadlines, and priorities while dealing with a vast variety of personalities, there is an often-neglected resource that can make the differenc... [ more... ]

Marketing

How to Up Your Retail Business in Down Times

During a recession, few retailers can afford to sit around waiting for business to walk in the door. If you do, your business will suffer. Even worse, some business go out of business. Why? Because... [ more... ]