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Term: Advertising -> Kern
Term:

Kern

Definition:

To adjust space between certain type characters to eliminate unwanted space. (e.g. AV, MW, etc.)

Related terms:

Liquidation

Loan-in-Process Account

Useful articles:
»Understanding the corporate buyer
»How to Turn Browsers Into Buyers
»Strategic Plan and Product Mix
»Selling With The 5 Senses


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