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Term: Advertising -> Make-good
Term:

Make-good

Definition:

Rerunning a corrected ad free for an advertiser because an error was made in the original ad which invalidated its sales message.

Related terms:

Market Share

Grantor

Useful articles:
»Practice the Golden Rule of Referral Giving
»Show Customers and Employees You Care
»Problems & Solutions
»The Role of the Sales Manager


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