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Term: Advertising -> Mass Media
Term:

Mass Media

Definition:

Broad spectrum of media, includes radio, television, newspapers, magazines, and outdoor advertising. Appealing to the general public.

Related terms:

Pulling Power

Opening the books

Useful articles:
»Maximum Marketing - Minimum Budget
»Keeping Clients Happy Keeps them Coming Back
»How to Attract Media Attention
»What You Should Know When Selling to the Opposite Gender


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