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Term: Advertising -> Net Rating Point
Term:

Net Rating Point

Definition:

One percent from a broadcast program or a commercial of the cumulative audience. The NRP's are added up to find the program rating.

Related terms:

Increasing Returns

Deficiency

Useful articles:
»Managing Transformational Change within the Public Sector
»The Business Meeting
»Using Referral Prospecting to Build Your Business
»The Role of the Sales Manager


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