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Term: Advertising -> Parity products
Term:

Parity products

Definition:

Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.

Related terms:

Organization

Materials

Useful articles:
»Close More Sales By Asking For More Than Enough Permission
»Building Loyalty Through Creative Contact
»Sales Cycles
»Becoming A Sales Manager- Managing People


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