Penetration

Definition:

The percentage of households that have a broadcast receiving set; a measure of the degree of advertising effectiveness; the percentage of households that have been exposed to an advertising campaign.

Related terms:

Limited-Term Position

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Marketing

Pay Attention to Early Signals

I'll bet every one of you has at least one customer you wish you didn't have. Right? If so, when did this customer tell you he was going to be like the way he is? Yep, you guessed it – early i... [ more... ]

Career

Do You Have a Career Strategy?

Still think you’ve got a lock on the job market? Still think that all your hard work, education, and drive will continue to pay off for you indefinitely? Excuse me for using an over-used exp... [ more... ]

Customer Servces

Your Call Is Important to Us - Really? Then Answer the Phone!

"Thank you for calling Safeco. If you know the extension of the person you are calling, enter it. If not, press 1 for more options."

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Term: Advertising -> Penetration