Perfect bind

One of the funniest "take-off" songs I've ever heard was performed at the ASAE Annual Meeting in New York a few years ago. A group of professional entertainers re-did the words to the son... [ more... ]

Here are 10 guidelines to follow when writing copy that bring immediate results. 1) The first sentence must grab the reader's attention just like the headlines in a newspaper ad. If you don't get t... [ more... ]

Building commitment to a project often demands that you include those who have a stake in the outcome in your planning. You’ve got two choices for involving them: the usual way and the effec... [ more... ]