Where were you 15 years ago? What were you doing? What was your life like? How much did you know about life and business and relationships? Who did you know? How well connected were you? What... [ more... ]
If there is one that I’ve learned in 25 years of work in volunteer organization management, it’s the fact that you never know where your next good idea is coming from. I was at a trad... [ more... ]
Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and lead generation, and only 5-10% on database marketing. I think this budgeting approach is dead wrong.
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