Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Private Brand

Term: Advertising -> Private brand
Term:

Private brand

Definition:

Product brand owned by a retailer, wholesaler, dealer, or merchant, as opposed to a manufacturer or producer, and bearing it's own company name or another name it owns exclusively. Also referred to as Private label.

Related terms:

Halo effect

Flexie

Useful articles:
»The Ins and Outs of Merchant Accounts
»Mastering Time Management
»How To Present To A Board Of Directors
»The Best Time to Ask for Referrals


Credit card
Savings Estimator
Amortization


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Career
Bonding is creating a close and valued relationship. An ongoing relationship. Lets look at a few dictionary definitions of relationship:

According to the Merriam-Webster, it's the state o... [ more... ]

Motivation
Understand this: Much of your world, and your experience in it, will be a direct result of the attitude you choose to have.

Let me break that statement down a bit:

... [ more... ]

Business & Financial
What Paper or Computer Files Should You Keep?

Judy Cullins c. 2004 All Rights Reserved

As business people we must deal with a great deal of paper and inform... [ more... ]

  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com