Pupilometrics

Many people, when they try to go into business, have at best a loosely defined set of goals. A goal is the purpose towards which any endeavor is directed or in other words, an objective. While the ... [ more... ]

Good Guy/Bad Guy is one of the best known negotiating gambits. Charles Dickens first wrote about it in his book Great Expectations. In the opening scene of the story, the young hero Pip is in the g... [ more... ]

Lost business does not necessarily mean lost forever. Many salespeople neglect this lucrative source of new business. I say new because, if you treat these past customers as new prospects, you may ... [ more... ]