Pure Play Business

Definition:

Pure Play Business refers to a business that was established for the web, but had no prior physical presence. Amazon.com is an example of a pure play business. This is in contrast to a Legacy Business, these businesses are the traditional businesses that are transforming to the web.

Related terms:

Chi-square distribution

Useful articles:

»	Focusing on Winning
»	Conducting Business through B2B E-marketplaces
»	The Myth of What We Manage
»	Effective Networking

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