Research generally conducted with focus groups or by using open-ended questions on surveys. The purpose of qualitative research is to obtain subjective information about a product or an ad campaign (e.g., Does the color of this product appeal to you? Why or why not?)
The Internet has been around long enough now for some online marketing principles to emerge as proven success drivers. By observing Amazon.com, Napster, Ebay, Hotmail, Blue Mountain Arts and a few ... [ more... ]
You walk into your office and you're not sure which paper-covered object is your desk. Just last week you cleared all of the papers off of your desk (and you were so proud!), and now it looks like ... [ more... ]
Everyone of us has been caught at one time or another making stereotypical assumptions about people, environments or things. We see someone poorly dressed and so we may assume they are poor a... [ more... ]