Qualitative research

Definition:

Research generally conducted with focus groups or by using open-ended questions on surveys. The purpose of qualitative research is to obtain subjective information about a product or an ad campaign (e.g., Does the color of this product appeal to you? Why or why not?)

Related terms:

Run of press

Useful articles:

»	Mapping the Future
»	Negotiation Success Tips
»	Never Ask for a Yes or a No
»	Fear in Public Speaking

Salary

Calculate gross and net wage, Salary and hourly overtime, Monthly and weekly, by hours or years

Amortization

Calculate monthly mortgage payments quickly and easily. Displays an Amortization Table.

Adjusted Cost

Computes the average cost base (or cost per share) for a series of stock or mutual fund purchases.

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Marketing

What Is a Professional

or years, I have been hearing people use the word “professional” – especially when they are referring to salespeople. This doesn’t mean that it doesn’t a... [ more... ]

Goals

Most People Aim At Nothing In Life...and Hit It With Amazing Accuracy

There’s an old saying: "Most people aim at nothing in life . . . and hit it with amazing accuracy." It’s a sad commentary about people, but it’s true. It is the striv... [ more... ]

Motivation

The Top Six Ways To Stay Motivated

I receive many emails from people that basically ask the same question: How can I keep myself motivated long term? This seems to be quite a common dilemma for many people so I want to address it be... [ more... ]

Terms

Accounting

Creating a Winning Atmosphere in your Company

The Top Twelve E-Mail Mistakes That Can Sabotage Your Career

Vision, Value, Volume

Just War

Integrating Direct and Online Marketing for Bigger Bang

Do you know what is

Term: Advertising -> Qualitative research