A competitive analysis of a product's advertising exposure within a specific category or market. Analyses commonly are based on the number of printed pages or the dollar amount spent.
A touch of background first: A successful, journeyman level speaker, serving associations and corporations, I routinely received fees of $3000 to $5000-6000 for 1 to 3 hours of programs. I got 1 or... [ more... ]
Seriously. Actually sitting down and writing it can be a marvelous exercise in goal-setting. Make it long and detailed. Your obituary can become your script, telling who you were, what you did, how... [ more... ]
As speakers, many of us have thought or said, "I wish I had more time to write" or "I can't seem to get my writing complete". Time is such a precious commodity and on... [ more... ]