Saturation

We all know that the person who knows where they are going is sure to arrive.  Yet, I believe less than 5% of all Realtors actually set goals.  Sure, they know how much they have to make ... [ more... ]

Before the Internet, most all advertising followed the pattern of a one-way street. Advertising was an extension of marketing, and information flowed in one direction: from the advertiser's mouth/h... [ more... ]

Delivering effective sales presentations requires careful planning. A sales message must be concise and to the point. Since prospects are bombarded with information, it must also be hard hitting. F... [ more... ]