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When we lose a single customer, we do not lose a single order but a lifetime opportunity of profitability with that individual.  Do you know the average lifetime value of your customers?&... [ more... ]

I was recently in a store selecting paints to redo the interior of my home. Prior to my arriving at the store, I had selected the colors for each room and had a list of the measurements as well, so... [ more... ]

Are you looking to grow your business one member at a time? Then start your own e-zine. Be careful to decide just what you want your e-zine to be and be consistent in sending it out. If you don't e... [ more... ]