Splitting up a population into subsets based on common characteristics. Examples might be product requirements, needs, age, income, education, product preference and so forth.
Every sales seminar or training class I have ever given, someone has walked up to me and asked, What do you do when& or What do you say when& In a world advertising fad diets and quick solu... [ more... ]
No matter what kind of business you own or manage, you are faced with selecting mediums or methods of advertising or promoting your business. It doesnТt matter if you are a retailer or a con... [ more... ]
An actuary representing one of the world’s largest companies once began a presentation to key decision-makers with an apology: “I’ve been up most of the night trying to get out... [ more... ]