A standardized measure of advertising space within a newspaper page. Used throughout the United States so that an advertiser or ad agency can place advertising with any newspaper and know the exact size and cost of the ads.
When dealing with hostile, submissive customers, much of our past sales training serves us poorly. As an example, we’ve been told that we must be enthusiastic, friendly, have a big smile and... [ more... ]
Recruiting is the lifeblood of any real estate organization. While retention and training are critical compliments, effective recruiting provides the energy essential to any successful effort. In R... [ more... ]
One of the most powerful trade show marketing tactics that will catch the eye of prospects walking the floor is strategic use of the word "New." After all, a primary reason companie... [ more... ]