An advertising message presented below the threshold of consciousness. A visual or auditory message that is allegedly perceived psychologically, but not consciously. Also called Subception.
People buy for their individual and personal reasons, not for the reasons the salesperson's (or the organization's) marketing department think they should. You cannot turn a poor prospect into a cu... [ more... ]
If you don't use the Internet in your business today, even the word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few ... [ more... ]
Al Gore, George W. Bush, Ronald Reagan, and even Diane Sawyer. All have been on my mind lately as I wondered, “Just how much can you improve your communications skills?”
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