Communicating with a specific group of consumers with similar characterstics, within a broader group of consumers who purchase the type of product. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that segment.
Is your business different from your competitors? What do you offer above and beyond what your competitors provide? With what do people associate your business? You need to actively define what is ... [ more... ]
Managers ask their agents to have a business plan, but it is amazing to me that managers don’t have really concrete, easy to see plans for their offices. When I started managing ... [ more... ]