Tearsheet

Keep Asking for Referrals

Don't forget to go back to your clients every so often for more referrals . Take them to lunch once a year, perhaps on the anniversary of when you started doi... [ more... ]

Here are 10 guidelines to follow when writing copy that bring immediate results. 1) The first sentence must grab the reader's attention just like the headlines in a newspaper ad. If you don't get t... [ more... ]

Lost business does not necessarily mean lost forever. Many salespeople neglect this lucrative source of new business. I say new because, if you treat these past customers as new prospects, you may ... [ more... ]