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Term: Advertising -> Test Market
Term:

Test Market

Definition:

A geographic location used for the introduction of a new product or a campaign. Used to evaluate the performance of the product on a small scale.

Related terms:

Pre-testing

Fulfillment house

Useful articles:
»Web Store - Why Do You Need One?
»What Employees Really Want to Hear
»Developing Your Business Plan
»Want to Be More Influential? Learn From Super Salespeople


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