Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Theoretical Error

Term: Advertising -> Theoretical error
Term:

Theoretical error

Definition:

An estimate of the difference between survey results on a specific variable and the long-run mean of that variable if the entire population were measured. The typical standard in research is a 95% confidence level, where in 95 of 100 samples we are sure the true mean falls within the stated range. For instance, suppose a stated 95% confidence interval from a sample of 200 is plus or minus 6.9%. This means that if we repeatedly draw samples of 200 from the given "universe," on 95 out of 100 occasions, we would not expect results to vary by more than plus or minus 6.9 percentage points from the results shown.

Related terms:

Sare of voice

Monetary measurement

Useful articles:
»The Secret To Sales Success During Lousy Economic Times!
»Email Marketing Tips
»How To Seal The Deal In Seven Seconds
»Diffusing Price Objections


Marketing calc
Net Worth
Loan reduction


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
E-commerce
Last month we discussed building credibility and trust at your website, so that visitors feel comfortable buying from you. That is half of the battle. The more important part is increasing the life... [ more... ]
Legal
(NC) - Here are some Internet shopping tips from Industry Canada's Office of Consumer Affairs:

Know the merchant you are dealing with.

... [ more... ]

Business & Financial
Virtual teams are the way of the 21st century, according to David Crisp. Crisp is a professional speaker and a former Senior Vice President (SVP) with Canada's leading department store chain.
... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com