Umbrella Advertising

Definition:

A single advertisement for a number of a manufacturer's brands.

Related terms:

Christie Diagram

Useful articles:

»	When You Must Have Sales - NOW!
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Lease

This calculator is designed to help you work out monthly lease repayments

Spouse Work

This calculator shows the additional income that a working spouse can earn and the expenses

Capital gain

Money gurus are always preaching long-term investing - generally it is much lower than regular

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Featured Articles:

Management

Five Ways To Sabotage Your Business

Believe it or not, there are many, many ways to sabotage your business. And, chances are, your staff is doing some of these now, without your even knowing it. And worse yet, you've probably even he... [ more... ]

Marketing

Selling Through Channels

Channels should be selected for their strategic advantage rather than the convenience or conventionality. The case for channels has become stronger and more complex with the advent of ecommerce. Th... [ more... ]

Time Management

Planning Versus Scheduling: The Key Difference

Do you know the difference between planning and scheduling? Planning is deciding WHAT needs to be done and scheduling is deciding WHEN to do it. Planning without scheduling is nothing more than lis... [ more... ]

Term: Advertising -> Umbrella Advertising