Umbrella Advertising

Definition:

A single advertisement for a number of a manufacturer's brands.

Related terms:

Christie Diagram

Useful articles:

»	When You Must Have Sales - NOW!
»	How to Outsell a Competitor Who Slashes Their Price to Win
»	E-marketplace – Facts and Fictions
»	Does Your Shopping Cart Have a Squeaky Wheel?

Lease

This calculator is designed to help you work out monthly lease repayments

Spouse Work

This calculator shows the additional income that a working spouse can earn and the expenses

Capital gain

Money gurus are always preaching long-term investing - generally it is much lower than regular

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Featured Articles:

Advertising

Getting Results With Mail Lists

"I would to God thou and I knew where a commodity of good names were to be bought..."

William Shakespeare, King Henry IV

When direc... [ more... ]

Customer Servces

Satisfaction:Five Keys To Creating True Customer Loyalty

Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely sat... [ more... ]

Marketing

E-Commerce and Streaming Media: A Marriage That Works!

In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won't?

Is it the layout and design of the basic site? No. We all know ... [ more... ]

Term: Advertising -> Umbrella Advertising